Netflix - AV Creative

Netflix / 2017 - Present

As a streaming platform, Audio Visual plays a big part of the marketing and UX of Netflix. AV creative requires us to fully understand the plot, find character connections within the first seconds, and rhythmically set the tone of the film or series within a minute or two. One of the most challenging trailer format is the music driven trailer where snippets from the story become a music video to draw in audience.